analytics

Marketing analytics is rapidly changing, taking a dramatic transformation in shaping the marketing landscape. As the field of analytics evolves, we are witnessing a deep penetration of key marketing analytics trends and solutions to increase profitable growth. From data attribution models to social media analytics, Analytics 2019 aims to give you a 360 view to […]

Marketing analytics is rapidly changing, taking a dramatic transformation in shaping the marketing landscape. As the field of analytics evolves, we are witnessing a deep penetration of key marketing analytics trends and solutions to increase profitable growth. One such notable change is the shift in technology giants adding more data sources to their ever-growing marketing […]