Secrets of Guerrilla Marketing

Do you have all the customers you can handle?

In today’s tough times, your answer is probably “no.” You are stretching your dollars to meet your commitments and you wonder what can go and what must stay. The marketing strategies and tactics you have used in the past either don’t work or you feel the budget just won’t allow any more spending. But…you also know that if you don’t get the word out about your business or organization, you are not going to have the customers you need.

Guerrilla Marketing in 30 Days

This program is distilled from the best-selling “marketing” book series in history (with more than 15 million copies sold worldwide in 40 languages), Guerrilla Marketing In 30 Days which encourages busy business and organization professionals to hurdle the excuses of time, money, or motivation, and take dynamic strides toward new client acquisition and increased sales by following a 30- day marketing blueprint.

Starting at ground zero, this session will help you cut a swath through the jungle of marketing madness, and will outline an effective plan of attack focused on the day-by-day implementation of key marketing fundamentals.

Gleaned from the same ingenious strategies detailed in the best-selling series, Guerrilla Marketing In 30 Days, the session will deliver a powerful summary of essential marketing tactics and cuts to the heart of guerrilla marketing with ideas that can be applied at your business immediately.

Join international speaker, Al Lautenslager, to learn the secrets of Guerrilla Marketing. Al, co-author of “Guerrilla Marketing in 30 Days,” with Jay Conrad Levinson, promises to show you how to:

Start your guerrilla marketing efforts
Employ revolutionary marketing strategies
Create awareness on a virtually nonexistent budget
Bring in new business and acquire new customers
Maintain focus and motivation
Implement the most important elements of a marketing plan
Stay motivated and focused on your marketing

The session will also include a discussion about what to do if your advertising budget is virtually non-existent and how to get massive PR without an agency AND, Al will share ideas that can be used the same day! The whole day seminar is on November 13, 2010, at the Carlos P. Romulo Auditorium, RCBC Plaza, Makati City.

WHO SHOULD ATTEND

This program is for

business owners
entrepreneurs
marketers
brand managers
account executives
organization marketers
independent professionals
marketing staff
innovative thinkers

from any area of business or organizations, large or small, owner, manager or professional interested in creating awareness, gaining new clients and/or increasing revenue.

WHAT YOU WILL LEARN

Find out what you can do to get new business
Learn about the most important components of a marketing program
Discover the secrets of getting your message to market at low costs
Hear insights & wisdom of revolutionary marketing strategies

You will get…

A new, fresh perspective
Ideas you can use the same day
Focus and action
Marketing that stands out from other marketing
Answers to the Following Questions:
- What can I do to get new business?
- How do I know who to target?
- What is my marketing message?
- How do I get my message to my market?
- What if I have a low budget to market with?

WORKSHOP MODULES

Inside Secret No. 1: Seeing the Real Secrets in Action – Real Live Guerrilla Marketing Examples
- Learn how
  - The Right Headline in a Press Release increased distribution 900%
  - Sony Ericson spread the word about camera cell phones across the U.S. in 24 hours time with a very low cost marketing tactic
  - Taco Bell increased fast-food market share with imagination
  - Brazil Soccer promotes events
  - Cooper catches the attention of the car buying public
  - Local restaurants get new business using time, energy and imagination
Inside Secret No. 2: Guerrilla Marketing Definition
- It’s not what you think it is
- No need to spend money all the time
Inside Secret No. 3: The Guerrilla Marketing Mindset
- Thinking Marketing all the time
- What one question to ask yourself everyday
Inside Secret No. 4: The Purpose of Marketing – What Do You Want Prospects to Do?
- How to motivate prospects and customers to take action; what to tell them to ensure that to happen
Inside Secret No. 5: Customer and Market Research – How Do Customers Want Problems Solved?
- Taking Price out of the purchase decision
- A simple, easy-to-use, two minute market research tool
Inside Secret No. 6: Target Marketing
- This secret will divulge your best prospect
- Learn why “everybody” is not your target market
Inside Secret No. 7: Positioning – What is the Perception of You With Your Customers and Prospects?
- Learn How the Holiday Inn increased repeat business significantly with positioning
- Learn how an appliance store sent revenue sky high with a simple tagline
- Find out one thing you can call yourself to separate you from competition and get more people to buy from and refer you
- Why United Airlines, FedEx and other companies are always at the top of prospects’ minds
Inside Secret No. 8: Marketing Planning – Simple Yet Effective
- You can do this; The Simplicity Makes it Effective
- No Need for lots of documentation
Inside Secret No. 9: Identity – Who are You and What do You Want Prospects and Customers to Remember About You
- It’s not your Image; it’s your Identity
Inside Secret No. 10: Benefits – What’s in it for the Prospect/Customer?
- Your customers and prospects don’t care about you. What? Find out why
- Learn how to understand what you really sell. It’s not what you think
Inside Secret No. 11: Competitive Advantage – What do You Offer That Competition Doesn’t
- What one thing you can offer that will give you a distinct competitive advantage
Inside Secret No. 12: Niche – A Tighter Target Market
- Get Rich in your Niche – Who said that?
Inside Secret No. 13: Advertising – It’s Not All About What You Think It Is
- Why One of The Best Super Bowl Commercials Failed
- Learn How many times it takes
- Learn A lesson from 1885 that still applies
Inside Secret No. 14: Business Networking – It Truly is Who You Know
- Learn How to Instantly Build Your Network
- Find out how many people you really know
- Learn One of the top three things I have done to build successful businesses
Inside Secret No. 15: Fusion Marketing – We Don’t Have To Do Everything Alone
- How two retail locations built successful businesses working together and not spending any money on marketing
Inside Secret No. 16: Marketing Hook – How Will Your Marketing Stand Out?
- Your customers and prospects want what you have and it’s free
Inside Secret No. 17: Direct Mail – Communicating Directly To Your Target Market
- One simple tip on frequency to expand your message 5 times
Inside Secret No. 18: Budget – It’s Not All About Spending
- Guerrilla Marketing offers many no-cost marketing tactics that you don’t need to budget
Inside Secret No. 19: Plan Implementation – Nothing Happens Until Something is Marketed
- Find out the number one challenge of businesses and organizations and how to overcome it
Inside Secret No. 20: Online Marketing
- Learn The one simple purpose of a website
- Learn about Selling with a website
Inside Secret No. 21: Social Media Marketing
- It’s not a fad. It’s a whole new way of communicating with customers and prospects
- Products and services will find prospects, not the other way around
- Your customers and prospects are talking about you now; wouldn’t you like to hear what they are saying

Yes I want to learn the 21 Inside Secrets of Guerrilla Marketing!

MEET AL LAUTENSLAGER

Al Lautenslager Al is the co-author of Guerrilla Marketing in 30 Days, the most recent best-selling book in the guerrilla marketing series, which hit the No. 1 spot on Amazon in Japan in 2006. Al is also the author of The Ultimate Guide to Direct Marketing and numerous other marketing and business books and appears regularly on radio and TV.

Al is an award-winning marketing/public relations consultant, direct mail promotion specialist, author, speaker, and entrepreneur. He is the former president and owner of The Ink Well, a commercial printing and mailing company in suburban Chicago, IL and the principal of Market For Profits, a guerrilla marketing consulting and coaching firm. He is a multiple “Business of the Year” award winner, a featured marketing and PR expert for the online version of Entrepreneur magazine and a certified Guerrilla Marketing Coach.

He is a multiple winner of business of the year awards from various organizations and his articles can be seen on hundreds of websites.

Al Lautenslager has shared the stage with former New York mayor Rudy Guiliani. He has worked with Donald Trump and The Apprentice. Every year he makes numerous media appearances reviewing Super Bowl TV commercials.

Al gives back as an adjunct instructor by teaching marketing at U.S. based technical colleges and universities at the undergraduate and graduate levels.

Al’s latest venture is as CEO of Certified Social Media, a social media marketing educational program for businesses and professionals.

WHAT THEY SAY ABOUT AL LAUTENSLAGER

Fast Company Magazine recognized Lautenslager as a finalist for its annual Fast 50, “ordinary people doing extraordinary things” as “leaders, innovators and technology pioneers.

“No matter what business you’re in Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable.”

– Los Angeles Times

“Al Lautenslager is a true guerrilla marketer with a passion for marketing that is second to none. His strong desire and uncanny ability to share his knowledge and experiences results in others being successful.”

– Jay Conrad Levinson, Author and Father of the “Guerrilla Marketing” series of books – Over 15 million sold; now in 40 languages

WORKSHOP FEE