Learn What’s Your Sales Personality: Using MBTI to Excel in Selling with Certified MBTI Trainer Joanne Weston

Selling is an everyday activity. The Myers Briggs Type Indicator (MBTI) model of personality can be used to help you sell better.

For a salesperson, it provides an advanced technique on top of the basic sales training techniques that are widely available.

Different people have different needs. If you want to take initiatives in sales, you should know how to catch each customer’s attention as well as go beyond your own personality barriers.The application of the MBTI in the sales process helps you understand the subtle relationship between purchasing mentality and personality type.The MBTI will show you the way to engage your customers’ mind and adjust your sales strategies accordingly in order to close more deals.

Understanding and using Myers-Briggs for sales is one of its most appropriate applications. By learning your own type among 15 types, salespeople are able to establish stronger, better relationships and increase the likelihood of closing sales and generating future business.

For example, imagine a salesperson who has a preference for iNtuition (N), which means that they tend to give explanations that focus on possibilities and concepts. Meanwhile, if they are selling to a Sensing type (S), such a presentation will not be as powerful as one that discusses practical details, concrete data and current realities. Type can also give clues about things like whether they should communicate by email, phone or in person.

How You Will Benefit

You can use MBTI to:

• Fully clarify your strengths and weaknesses so you can appropriately develop strengths and deal with weaknesses in the sales process
• Further understand customers’ way of thinking and timely adjust sales strategies
• Understand the behavioral cues that people exhibit, so you can tailor you presentations accordingly
• Improve your sales competencies and carry out appropriate sales strategies, so you can close more deals

The Myers Briggs Type Indicator (MBTI) is the most widely used psychological type indicator and has numerous applications across team building, group working and in the sales environment. Its basis is in the work of Carl Jung and its aim is to allow individuals to understand both themselves and others better so that they can flex their style to allow better/ more effective communications.

About the Event

You can learn about “What’s Your Sales Personality: Using MBTI to Excel in Selling” at the 3rd National Sales Congress. This is a one-day conference featuring eight high-caliber sales and training experts who will share fresh insights, best practices, and real world experience to 300 sales professionals across different industries. Learn from the leading experts on how to use the science and psychology of sales!

The 3rd National Sales Congress will be held this May 15, 2014, 10:00am-7:00pm, at the SMX Convention Center, SM Aura Premier, BGC, Taguig City.

This year features a highly unique theme – “The Science of Selling” – that will help your sales team use both timeless principles as well as the latest trends in psychology to understand customers, become more effective communicators, and generate more sales.

The National Sales Congress is a joint project of Learning Curve, the leading producer of business and investing conferences and the Sales and Marketing Institute (SMI) Philippines, which runs the globally-recognized Certified Sales Professional (CSP®) program in the country. SMI Philippines (www.smiglobal.org) is affiliated with SMI International, with over 10,000 members worldwide.

Your Trainer

Joanne Weston, Certified MBTI Trainer and CEO of Mimosa Solutions

Joanne Weston is the Founder and CEO of Mimosa Solutions, which designs leadership and coaching programs to help organizations meet current business challenges through the creation of engaged and motivated leaders and teams.

She is an Associate Certified Coach (ACC) with the International Coach Federation (ICF) and a certified practitioner of the Myers Briggs Type Indicator (MBTI®). Joanne has coached and facilitated programs for organizations in diverse industries such as international development, outsourcing and shared services (BPO), travel, fast moving consumer goods, media, manufacturing and luxury goods.

Joanne and seven other experts who will help you learn how to use the Science of Selling!