Learn Your Sales Strengths From Certified StrengthsFinder Trainer Bernard Marquez
Should you improve your weaknesses when it comes to selling? Maybe you’re an introvert or you’re not detail-oriented. Your boss, sales manager, trainer, or upline might make you work on your weaknesses. Is this the right approach?
Based on a landmark 30-year research project, Gallup’s revolutionary conclusion maintains that we perform best when we focus on building our strengths, bucking the conventional wisdom that encourages us to focus on fixing our weaknesses.
According to research, there is no one right way to sell. Despite what salespeople are constantly told, there is no plan, program, or technique that’s guaranteed to boost sales. Through decades of research and interviews with some of the country’s top sales professionals, Gallup has found that the most successful salespeople all have different approaches — they understand their unique talents and strengths and use them in different ways at each step of the process.
Learn how to apply your unique talents throughout the sales process. For instance, sales reps who have Command or Woo in their top five themes probably enjoy the thrill of a hard sell — they like to confront challenges and win people over.
But this approach doesn’t suit everyone; sales reps can use other, “softer” talents to reach the same goal. For example, you can use Context (historical perspective) and Harmony (preference for agreement) — talents not typically associated with success in sales — to analyze background information about your customers and link it to a viable solution, one that feels more like a natural suggestion than a hard sell. The key is for you to understand and nurture your innate talents so you can develop your own personal approach and win business your way.
How You Will Benefit
You can use StrengthsFinder to:
- measure cold calling success, and improve contact and conversation rates
- determine when to walk away from the wrong customer
- become a partner to customers, not just a vendor
- improve negotiating and closing strategies
- make the most of the honeymoon period with a new customer
- turn satisfied customers into engaged customers find out your prospect’s preferred language and respond them accordingly
Over the past decade, Gallup has helped millions discover and apply their strengths through the bestselling books Now, Discover Your Strengths; StrengthsFinder 2.0; and most recently, Strengths Based Leadership. Gallup continues the strengths dialogue with Strengths Based Selling (Gallup Press; March 1, 2011), applying its time-tested individual performance solution to sales professionals.
About the Event
You can learn about “Sales Strengths: Discover How You Can Stand Out” at the 3rd National Sales Congress. This is a one-day conference featuring eight high-caliber sales and training experts who will share fresh insights, best practices, and real world experience to 300 sales professionals across different industries. Learn from the leading experts on how to use the science and psychology of sales!
The 3rd National Sales Congress will be held this May 15, 2014, 10:00am-7:00pm, at the SMX Convention Center, SM Aura Premier, BGC, Taguig City.
This year features a highly unique theme – “The Science of Selling” – that will help your sales team use both timeless principles as well as the latest trends in psychology to understand customers, become more effective communicators, and generate more sales.
The National Sales Congress is a joint project of Learning Curve, the leading producer of business and investing conferences and the Sales and Marketing Institute (SMI) Philippines, which runs the globally-recognized Certified Sales Professional (CSP®) program in the country. SMI Philippines (www.smiglobal.org) is affiliated with SMI International, with over 10,000 members worldwide.
Your Trainer
Bernard Marquez, Certified StrengthsFinder Trainer
Bernard Marquez is the first Certified Strengths Finder Coach in the Philippines. He is also an EQ coach under the Six Seconds company, a global network of coaches and trainers for Emotional Intelligence, and a certified Thinking Coach for Buzan’s Mind Mapping systems and has trained many executives on the skill of Innovation and Creative Thinking.
A graduate of De La Salle University in International Marketing, Bernard has worked for Samsung Co. Ltd. (Korea) and Nisho Iwai of Japan. His background as an entrepreneur also provided him insights in the areas of leadership and business. He operated his garments manufacturing outfit for 12 years.
Bernard will be joined by seven other experts who will help you learn how to use the Science of Selling!