How To Use Twitter To Build Authority In Your Market Sector
Learn how to leverage the power of Twitter to build authority for yourself or your company in your market.
Even if you have been using Twitter for some time the ideas within this course will help you become more efficient and productive in your use of Social Media.
This course consists of 17 Lectures with over 2 hours and 20 mintues of video, which takes you through the principals used in building yourself up as an authoritative figure within your market sector on Twitter.
During this series we will learn how to identify your target market, create a professional Twitter profile and find content to share. Then you will learn how to combine all of these into an efficient and effective strategy using freely available online tools.
At the end of this course you will have created a semi-automated system that will allow you to curate content around your area of expertise and share it with your target audience all day whilst you work. You’ll also learn how to engage with your audience, monitor the social space and measure the effectiveness of your social media strategy.
You will learn how to:
- Identify your area of expertise
- The tools required to manage a business Twitter account
- Perfecting your profile
- Where to find content to share
- How to put them together
- Looking for opportunities to engage
- Taking it mobile
- Growing follower numbers
- Twitter chats
- Monitoring & Measurement
Who is this course for?
This course is suitable for business owners, marketers, PR professionals, sales representatives, consultants and anyone else that would like to be able to use Twitter to promote themselves or their business.
