How to Use Content Marketing to Become Known as an Expert

11 Ways to Build Your Authority & Position Yourself as an Expert so you Attract More Clients & More Opportunities

Are you a coach, consultant, author, or other service professional that makes a living selling your expertise or serving clients with your expertise?

1. Would you like to become known as a “go to” person in your industry so you attract clients more easily and also attract all kinds of free marketing opportunities?
2. Do you wish you could find a way to market and sell your services that doesn’t feel sales-y and make you feel so uncomfortable?
3. Would you like to find a way you can simply share all of your knowledge and expertise and have that serve to market you and your services?
4. Are you looking for a more effective way to reach more people and market your services?

If you answered yes to any of these questions and you’re not already using content marketing to market yourself, this course is for you.

And, even if you’ve dabbled in content marketing, but you’d like to learn more ways you can leverage your expertise and market yourself using information you create, you’re in the right place.

Hi, my name is Debbie LaChusa. I’m known as The Business Stylist® because I help coaches, consultants, and other service professionals package, brand, market, and sell their services more effectively.

As a service professional, I believe it’s extremely important to find ways to set yourself apart from everyone else that does what you do. Otherwise you just get lost in the crowd, and you find yourself competing for clients with everyone else in your industry.

With Content Marketing you can elevate yourself as a “go to” expert.

When you do that you’ll attract all kinds of additional free marketing exposure that all those unknowns don’t get. Marketing exposure that makes it easy to market yourself and attract clients.

I’ve been using content marketing to market myself since before the term content marketing even existed.

I started using content marketing back in 2005 and since then I’ve used all 11 strategies I will be teaching you in this course.

Content marketing has enabled me to:

• Quickly become known online in a very competitive niche
• Attract all kinds of free marketing opportunities
• Quickly reposition myself, several times
• Create a very large online footprint so people are more likely to find me
• Build a solid reputation
• Attract more clients
• And more!

And it can help you do the same.

This course is an Introduction to Content Marketing.

In it, you’ll learn:

• What Content Marketing is
• What you need to know before you start using content marketing
• The benefits of using content marketing and becoming known as an expert
• Why content marketing is more effective than traditional marketing
• How to use 11 different content marketing strategies

In each lesson I will share:

• Specific how-to tips to help you get started
• Free and inexpensive resources you can use
• Plenty of real-world examples

You’ll also receive a 50-page Workbook and Planning Guide

This workbook includes all the resources and examples I share in the video lessons, plus a whole lot more. It includes everything you need to learn how to use each content marketing strategy, and to get started.

It also includes worksheets you can use to create your own Content Marketing Plan.

Simply complete the worksheet at the end of each section, and when you’re done you will have your very own Content Marketing Plan identifying the strategies you plan to use, a few ideas to get you started, and with your next steps already identified.

At the end of this course…

You’ll be ready to get out there and start using one or all of these content marketing strategies so you too can become known as a “go-to” expert in your field and begin enjoying all the wonderful benefits that go along with that status.

If you’re ready to get started, I’m ready to start teaching you how!