No marketing budget? No problem!

As a small business owner, you have big dreams. Maybe it’s your first entrepreneurial venture or you’ve been running your business for quite some time. Either way, you face fierce competition in a hotly contested market. Let’s face it: it’s a battle zone out there where bigger, well-funded, and more experienced companies are out to eat your lunch. How do you stand out? Do you go head to head? What’s your fighting chance?

Little? Small? Zero? Nada?

You say you have limited resources. You can’t afford expensive advertising and high-cost marketing campaigns. Here’s the good news: it does not matter!

[tab name=’Overview’]

In the battle field, it’s the guerrillas who often win. They’re few and underfunded. But they’re quick, creative, and smart. And that’s what you should be as well when it comes to marketing.

The secret lies in a powerful discipline called Guerrilla Marketing. Simple. Powerful. Proven. With over 200 tools at your disposal (half of which are for free), Guerrilla Marketing sets you off to profitable marketing success.

Remember this phrase: Small Budget, Big Impact.

Guerrilla Marketers DO NOT need a big marketing budget – they use FREE or LOW-COST marketing tools. Guerrilla Marketers ARE NOT slow – they are NIMBLE and move FAST. Guerrilla Marketers ARE NOT traditional in their thinking – they are CREATIVE and RESOURCEFUL in their marketing approach.

Guerrilla Marketing Example #1: How did GIGA went from being an unknown to a player in natural skin care products using free and low-cost guerrilla marketing weapons?

Guerrilla Marketing Example #2: How did Binalot grew from a small branch along Jupiter Street in Makati to 40 company-owned and franchise stores nationwide mainly on free publicity?

This is what Guerrilla Marketing is all about. If you want to become a guerrilla marketer, attend the “2nd Guerrilla Marketing for SMEs,” a fast-track one-day workshop that will equip you to fight today’s marketing wars – EASILY, INEXPENSIVELY, PROFITABLY. This will be held this September 18, 2010, 8:30am-5:30pm, at the Global Investors Center, Unit 602 Centerpoint Building, Julia Vargas Avenue Ortigas Center, Pasig City.

[/tab]

[tab name=’Target’]

WHO SHOULD ATTEND

  • New business owners and start-up entrepreneurs
  • Owners of small and medium-size enterprises (SMEs)
  • Marketing professionals working for SMEs
  • Students of marketing and advertising from different colleges and universities

[/tab]

[tab name=’Benefits’]

HOW YOU WILL BENEFIT

  • GET RECRUITED into the army of Guerrilla Marketing, definitely the most influential marketing book written by the legendary Jay Conrad Levinson specifically written for small business owners like you
  • BE TRAINED by Certified Guerrilla Marketing Licensed Coach Emi Pascual, who has a solid track record as 30-year veteran in the marketing communication wars and a small business owner himself who understands how you think and what you need
  • STRATEGIZE using the principles and tactics of Guerrilla Marketing with specific local case studies and real-world examples that are relevant to your business
  • BE EQUIPPED with 200 marketing weapons that are free or low-cost, which you will learn during the workshop
  • EXECUTE your very own guerrilla marketing plan for your business right after the workshop and have it reviewed for free by our trainer 30 days after to make sure your plan is paying off

[/tab]

[tab name=’Topics’]

WHAT YOU WILL LEARN

  • Introduction to Guerrilla Marketing
  • The 4 P’s and the 4 C’s of marketing
  • The 3 requirements to sell a product or service
  • The 5 attributes in the Guerrilla’s Manifesto
  • The reasons why marketers fail
  • The 7 critical elements of your Guerrilla Marketing Plan
  • Translating attributes to benefits to value
  • The benefits of Guerrilla Marketing
  • Positioning – the Guerrilla Marketing way
  • Identifying your target market
  • Developing your communications strategy and positioning
  • The 6 P’s of creating your brand story
  • The 200 weapons of Guerrilla Marketing
  • Local and international case studies of Guerrilla Marketing
  • Guerrilla Marketing Rule #35
  • Developing your brand calendar
  • Implementing your Guerrilla Marketing Plan
  • And much more!

[/tab]

[tab name=’Speaker’]

ABOUT YOUR TRAINER

Emerito C. Pascual, or Emi, as he is more fondly known in the industry, is a 30-year veteran of Philippine marketing communication wars.

  • His experience covers an enviable portfolio of products and services that cover a broad spectrum of consumers, and product propositions: from monthly periods and pain relief, to air and land travel; from products that wake up the senses, to those that bring back memories; from healthy beverages, to “sinful” delights.
  • He has been fortunate to have been mentored by some of the most brilliant minds in Philippine advertising having worked for 6 of the top 10 multinational advertising agencies.
  • He also had a 3-year stint on the client side, working as a resident brand and strategic planner for one of the country’s largest homebuilders.
  • Emi is a Guerilla Marketing Licensed Coach. He heads IDEATE a consultancy group he and his wife formed to provide guerrilla marketing coaching and training, brand and communications planning, creative services, consumer insighting research to both local and multinational clients here and abroad.
  • Upon request, he conducts team-building workshops, training sessions on presentation skills, and occasionally, gives motivational talks to sales people. It can be said that Emi’s mentoring and facilitation qualities were borne out of his 4-year stint as an assistant professorial lecturer on marketing communications for one of the leading universities in the country.
  • He is a product of public school education (elementary and high school), was a Communication Arts graduate of the University of Santo Tomas, and took partial post-graduate studies at the Ateneo-Regis MBA program.
  • Emi used to be in the garments business, and together with his wife had a quaint coffee shop inside the old Ayala Museum. His creative pursuits include photography, creative writing, and music. One of his prized possessions is a 34-year old original GuitarMaster classic guitar.
  • He is married to Anna Marie, herself a strategic planner, and former creative director and food critic. They have two teenage sons — one is a poet-songwriter and rock guitarist, while the other is a visual artist-indie music-phile and a budding classical pianist.

[/tab]

[tab name=’Venue’]

SEMINAR VENUE
[googleMap]map[/googleMap]

[/tab]

[tab name=’Fee’]

WORKSHOP FEE

Please note: Instead of giving discounts based on deadlines, we are now limiting the number of seats/slots per discounted rate. To lock in your discounted rate, kindly pay as soon as you register online as the seats are on a first-pay-first-served basis.

 

Super saver rate: P4,495 (P1,000 OFF! 1st 20 paid sign-ups only)

Early bird rate: P4,995 (P500 OFF! Next 20 paid sign-ups only)

Regular rate: P5,495

[/tab]

[end_tabset]

THIS IS A PAST EVENT. REGISTRATION IS CLOSED. CHECK OUT OUR UPCOMING EVENTS.