Digital Marketing Asia 2018

The evolution of marketing in the last decade alone has been remarkable. The billboard, television and email campaigns of yesteryear have transformed into in-app messages, chatbots and social memes; and it seems like more channels will be introduced, especially upon the introduction of voice-activated technology.

The proliferation of touchpoints, however, gives way to an increasingly fragmented customer journey. Effectively utilizing these new channels and capabilities to drive business value seems to have gotten lost in the shuffle and is an area where many brands have fallen short.

This year, Digital Marketing Asia wants you to get creative with your marketing efforts. Hear from leading industry practitioners and thought-leaders as they share no-nonsense strategies to achieving omnichannel relevance – to ensure you truly meet your customers where they are, serve the right type of information at key moments that matter and finally, nudge them toward making a purchasing decision.