March 14-15, 2012, 8:00am-5:00pm, Crowne Plaza Galleria, Pasig City
Many business leaders worry that becoming more “market-oriented” requires compromising mission, and they struggle to find marketing strategies that can win support while advancing their vision. In this environment, new marketing approaches are needed that can help you position your business for different markets, make the most effective decisions, and deeply engage your customers.
At this program, you’ll take the next step toward becoming a strategic marketing specialist. You’ll master essential strategic marketing models—and their real-world applications. And you’ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones, integrate your strategic marketing mix elements with corporate goals and maximize the benefits of designing a marketing plan.
This course is fully accredited by the Sales and Marketing Institute (SMI) International based in Australia. Participants who complete this course earn the eligibility to become Certified Marketing Professional and carry the title CMP® designation, a globally recognized qualification in marketing.
How You Will Benefit
In this course, you explore systematic approaches for understanding customers, planning marketing strategies, and creating value for your community. Whether you present programs directly to the company or work with partners for project, this course will give you new insignts to:
- Identify the best target-customer segments for your business and understand their needs and interest
- Learn the stages of the customer buying process—and generate incremental value at each stage
- Create differentiation and positioning that attract, serve and keep customers
- Efficiently target your strategic marketing campaigns to core buying influences
- Discover creative ways to apply marketing principles and practices to compete successfully in today’s environment
- Understand the “why’s” behind the basic marketing practices
- Successfully develop and manage new product and service launches to increase overall market share
- Begin to think like a world-class marketer as Certified Marketing Professional (CMP®)
What to Expect
This exciting two-day certification course engages your team in a series of class discussions, team-based activities and case studies to help your team develop an integrated view of marketing and customer relationships.
Who Should Attend
Good marketing is more than just advertising and public relations. It is a vital senior-level management function that helps create, capture, and sustain value for the diverse stakeholders of the company,from the president to employees and consumers. The CMP® program takes an integrated approach that incorporates program, development, customer service, operations, and communications decisions.
Anyone whose business would benefit from strategic marketing such as
- Marketing managers
- Director
- Vice president
- Executives and managers in finance, operations, customer service, R&D and other departments who interact with colleagues in marketing.
Yes, please reserve a seat for me for Strategic Marketing Management Program!
