Way back in 1923, Henry Ford formulated the market responsiveness pricing rule. He said: “Set the price where the market wants it. Then let those jokers in manufacturing and finance manage costs to suit the price that the market wants. Let the market price force the costs down.” This was a statement of principle. He did not explain how.
This course does the needed explanation.
In the 7th Winning Pricing Strategies Seminar on January 25, 2012 at the 2/F Boardroom 4, Dusit Thani Manila, Makati, learn how to bring in the market’s price sensitivity into your brand’s pricing strategy and do so correctly, that is, by being able to measure the market’s correct research-based price sensitivity.
This pricing issue applies to both your currently available brands as well as for any new product intro. Learn how to factor in the target market’s price sensitivity into a new product launching. To further enhance pricing’s revenue influence, this seminar provides you with the following:
1. a practical understanding of how to find out and participate in the
evolving price segmentation of your market both as marketer-defined
and consumer-defined;
2. learn when you should enter the economy price segment if your brand
belongs to the premium price segment or how to enter the premium
segment if your brand is in the economy segment;
3. gain insight into how to manage the risk of cannibalization;
4. finally, learn how to gain synergy when you relate your brand pricing to itsvalue positioning. Similar synergy in revenue, brand architecturing,advertising, selling and the right kind of increase comes from correctly relating your brand pricing to product costing.
“Dr. Ned’s seminar is worth every second and centavo that we invested!”
- JW Thompson
Next run may be 6 months from now. So, don’t miss this! RESERVE your seats NOW at the 7th Winning Pricing Strategies Seminar and join the following companies:Unilab, Del Monte, Digitel Mobile Philippines, Coco Republic, dB Wizards, Fresenius-Kabi, Global Winds, Health Care Providers’ Cooperative, Convergent Experience Management Consulting Inc, Asian College, Becca Music, International Veterinary & Agrochemical Inc, and many more!
Yes, please reserve a seat for me for Dr. Ned Roberto’s 7th Winning Strategies Seminar!
