Books
Microtrends: The Small Forces Behind Tomorrow’s Big ChangesBy Mark Penn The big idea: It’s not the megatrends that will shape our future but the small, niche trends that influence society and the economy. By understanding these microtrends, marketers, church leaders, and politicians will have a better way of reaching out to the key segments and... Read More »
10 Simple Secrets of the World’s Greatest Business CommunicatorsBy Carmine Gallo The big idea: The greatest communicators that we ought to emulate are contemporary business and political leaders who have honed their communication skills like clarity and preparation as well as the traits such as passion and command presence. What’s good: As a... Read More »
Change by Design: How Design Thinking Transforms Organizations and Inspires InnovationBy Tim Brown The big idea: Design is more than just aesthetics but finding creative solutions to everyday problems. Design thinking is a disciplined method that any kind of organization – corporations, non-profits, and even governments – can apply to solving... Read More »
The 80/20 Principle: The Secret to Success by Achieving More with LessBy Richard Koch The big idea: You’ve surely heard about The 80/20 Principle (a.k.a. Pareto Principle) – that 80% of a result, output, or reward comes from just 20% of a cause, input, or effort. This is the book that popularized it 10 years ago. This imbalance can be observed in... Read More »
Put More Cash in Your Pocket: Turn What You Know into DoughBy Loral Langemeier The big idea: If you want quick extra cash of between P25,000 to P50,000 a month, you don’t have to take months coming up with a business plan and formalizing a company. Instead, like a 21st century lemonade stand, use what you already know and have as a springboard to... Read More »
Found Money: Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your BusinessBy Steve Wilkinghoff The big idea: Increasing revenues or even profit margins is not always the best way to make more money. In fact, a business owner might falsely put more resources into a product with the most sales or the fattest margin only to lead to a... Read More »
